Game Research and Analysis — Hu Yuchen

I have attened a 6-month online internship involving research and analysis of cutting-edge entertainment and gaming trends among young people. I also participated in commercial projects, writing category reports based on user research and data analysis. (Only Chinese)

Analysis of the popularity and public sentiment surrounding the game's promotional video (PV).

Breaking through in the ARPG genre: Strategic considerations

#DomesticSuspense #NarrativePerformance How "SanFu" merges Chinese-style horror puzzle-solving with storytelling?

#PictureBookPuzzleSolving #ArtDesign What imbues "The Guidebook of Babel" with its exquisite charm?

#SimulationDevelopment #EmotionalExperience# How does "Daughter of the Volcano" entice players to lose themselves in the echoes of "dad" and immerse in emotional experiences?

Tecent i-MUR Entertainment Researcher

Game Analysis

Exploring the Aesthetic Beauty of Digital Art through Narrative Analysis in Video Games

*These three cover images were generated by Midjourney.

Interaction and Narrative Experience Design in Action-Adventure Games

Future Reflections on AIGC and the Frontier of Digital Technology (Report)